Dr. Erno Laszlo founded his skincare company almost 100 years ago at the Waldorf Astoria hotel in New York City, eventually moving his practice to Madison Avenue in later years.

To celebrate our 95th anniversary, we took things back to where they began. Erno Laszlo partnered with the Waldorf Astoria to create an immersive takeover experience for press, influencers, and industry personnel.

As art director on this project, I led the visual direction, set the tone, and used this to roll out all visuals for digital and print support. I assisted in creating all displays and sculptures alongside the Executive Creative Director to add visual interest and fully immerse all attendees into the true “takeover experience”.