Själ Skincare’s signature look was rooted in a classic New York City editorial style. Minimal elegance, thoughtful photography, and elevated typography communicated to new customers immediately what the brand was about.

Själ focused heavily on eventing and having customers experience the brand first hand. Event support assets were a key part of the brand’s communication.

Our goal at Själ was to speak to the luxury client in their language. As the sole designer, I focused heavily on maintaining quality, consistency, and never sacrificing the brand look and feel.